Fractional COO · San Francisco

Your company is growing.
Your operations aren't.

Borsani Consulting builds the lean, scalable operating systems that let startups and SMBs execute at the speed they're growing — without a full-time ops hire.

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Trusted by founders at Cruise, Hivemapper, Kyte & Spin
Engagement Options

Senior ops leadership.
Zero full-time overhead.

🔍
Operational Audit Diagnose bottlenecks in days, not months.
⚙️
Systems Design OKRs, dashboards, and process infrastructure.
🚀
Fractional COO Full execution ownership, part-time cost.

Starts at
$2,000/wk
No long-term commitment required
Full COO
$3,500/wk
~20 hrs/week, full ownership
Book Free 30-Min Call
No commitment · Same-week availability
Operator background from
Cruise Hivemapper Kyte Spin Plato Systems

Your product works.
Your operations don't.

Most founders are brilliant at building — and exhausted by running. The systems that got you to 10 people are breaking at 30. The processes you duct-taped together are now holding you back.

That's not a talent problem. It's an operations problem. And it's exactly what Borsani Consulting fixes.

  • No OKRs — everyone's busy, nobody's aligned
  • Decisions happen in Slack threads, not systems
  • You can't see what's actually happening in the business
  • New hires take months to become productive
  • You're doing the work, not leading the company
  • A full-time COO costs $300K+/year you don't have yet

Core Services

Everything you need to
scale how you operate

Three focused practice areas. One engaged operator. Results you can measure in weeks.

01

Operations & Business Strategy

Clarify priorities, align your team, and build the operating systems that survive growth.

  • OKRs & strategic planning
  • Operational audits
  • Metrics & dashboards
  • Org design & role clarity
02

Process Optimization & Systems Design

Replace chaos with clarity — structured workflows that reduce friction and scale with you.

  • Process mapping
  • Lean operations design
  • Cross-functional decision frameworks
  • Automation implementation
03

Execution & Special Projects

Hands-on ownership of high-impact work. We don't hand you a deck — we stay until it's done.

  • Zero-to-one builds
  • Vendor & stakeholder management
  • Project sequencing & roadmapping
  • Cross-team execution support

From chaos to clarity
in four steps

No lengthy onboarding. No strategy theater. We move fast because you need to.

1

Free Intro Call

30 minutes to understand your biggest operational challenge and whether we're the right fit.

2

Ops Diagnostic

We audit your current operations — processes, metrics, org structure — and identify the highest-leverage gaps.

3

Build the System

We design and implement the operating infrastructure — OKRs, workflows, dashboards, decision frameworks.

4

Execute & Iterate

We stay on as a fractional partner, owning execution and iterating the system as your company grows.

Pricing

Senior ops leadership
at every stage

Flexible models designed for startups that need experienced operational support — without the full-time hire.

Hourly
$250
per hour
Pay as you go

Ideal for focused diagnostics, one-off audits, or advisory sessions when you need expert eyes fast.

  • Operational diagnosis
  • Execution support
  • Systems design sessions
  • No minimum commitment
Get Started
Fractional COO
$3,500
per week
~20 hrs/week

Full execution ownership. We run the operational layer of your business while you focus on product and growth.

  • Full fractional COO ownership
  • Zero-to-one system builds
  • Vendor & stakeholder management
  • Cross-team execution leadership
  • Roadmapping & sequencing
Get Started

No long-term contracts required · Cancel or pause anytime · Same-week start available

Built for operators
by an operator

★★★★★

"Gino came in during our most chaotic growth phase and built the operating system that let us actually scale. We went from constant firefighting to real visibility in six weeks."

M
Marcus T.
CEO, Series A Logistics Startup
★★★★★

"We'd tried two other ops consultants who gave us decks. Gino gave us a working system by week two. The difference was immediately felt across the entire team."

S
Sarah K.
Co-founder, SaaS Startup
★★★★★

"The $3,500/week fractional COO engagement was the single highest-ROI spend we made in our first year. Having an actual operator — not just an advisor — changed everything."

J
James R.
Founder, Seed-Stage Operations Platform

FAQ

Common questions

Most engagements can begin within the same week as the intro call. After a 30-minute discovery session, we align on scope, sign a simple agreement, and begin the operational diagnostic immediately.
No. You can start on an hourly basis with zero commitment, or engage on a weekly retainer that you can pause or cancel anytime. We earn your business by delivering results, not by locking you in.
A full-time COO costs $300K–$600K annually in salary and benefits. Borsani Consulting provides the same senior operational leadership at a fraction of the cost, with no long-term commitment, and brings cross-company experience from multiple high-growth environments.
We specialize in startups and SMBs — particularly logistics, SaaS, field operations, and marketplace businesses. Our background includes scaling operations at Cruise, Hivemapper, Kyte, and Spin, so we understand physical and digital operations equally well.
We define success metrics at the start of every engagement — OKR achievement rates, process adoption, time-to-decision improvements, or whatever matters most to your business. Every engagement includes a metrics dashboard so you can see impact in real time.
Both. We're based in San Francisco and can work on-site with Bay Area companies. We also serve clients globally, fully remotely. Hybrid arrangements are also common — on-site for key planning sessions, remote for day-to-day execution work.

Stop building on a
broken foundation.

Book a free 30-minute call. We'll diagnose your biggest operational gap and tell you exactly what we'd do about it — no pitch, no obligation.

No commitment Same-week start SF-based, global reach